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01. Approach 02. What We Build 03. Work & Case Studies 04. AI & Experience 05. Founder 06. Growth 07. Common Questions Get Free Digital Roadmap ↗
Websites · Ecom · Apps · Growth

LET’S BUILD
SOMETHING
THAT WORKS.

We know you don't just need another website or piece of software. You need something that solves a problem, creates an opportunity, or helps grow your business.

Get My Free Digital Roadmap ↗ See What We Build ↓
✓ 20+ Years Track Record
✓ Business First, Tech Second
✓ No Generic Templates
✓ Direct Founder Access
WHAT ACTUALLY MATTERS

YOUR WEBSITE
SHOULD GET YOU CUSTOMERS
AND MAKE YOU MONEY.
Not just sit there looking pretty.

REAL CONVERSATIONS

WHAT WE HEAR ALL THE TIME.

OUR TAKE

Okay isn't really the benchmark.

If people are reaching the site but aren't getting in touch, we'd look beyond the design. Is the offer clear? Are you giving people a reason to choose you? Is the next step obvious? We'd identify where the journey is breaking down and what needs changing.

Positioning · UX · Website · Lead Generation
Got a similar problem? Challenge us →
WHAT WE DO

WHAT WE DO WELL.

There are four main types of project we’ve come to specialise in doing really well.

WEBSITES
Pretty websites are great.
Let’s build something that works.

A website should reach the right people, communicate what your business actually does, give buyers a clear reason to choose you, and make the next step effortless. For lead-generation businesses, the goal is a consistent flow of quality, qualified enquiries.

Clear Proposition Hierarchy Written and structured around answering buyer hesitation and clarifying your offering.
Flexible Engineering Built on WordPress or modern custom code depending on your team's editing requirements.
Active Lead Generation Multi-step enquiry questionnaires, interactive calculators, and smooth CRM handoffs.
Sub-Second Performance Rapid load speeds, clean technical SEO, and accessibility optimized across desktop and mobile.
Close-up service website with a strong proposition and consultation call to action
ILLUSTRATIVE INTERFACE ↗
ECOMMERCE
Find → Understand →
Compare → Choose → Buy.

Good ecommerce is not simply attractive product photography. Customers need to find the right item, understand specifications, compare options, and buy with total confidence. We primarily work with Shopify and WooCommerce.

Product Data & Taxonomies Structuring complex catalogues, variants, attributes, and categories logically.
Faceted Search & Filtering Allowing customers to quickly pinpoint the exact product match in seconds.
Decision-Making Tools Comparison tables, specification finders, and clear buying advice.
Frictionless Checkout Streamlined payment flows, clear delivery pricing, and trade account ordering.
Product detail page with specification filters and a prominent add to cart action
ILLUSTRATIVE INTERFACE ↗
APPLICATIONS & SYSTEMS
Build the software your business
actually needs.

When off-the-shelf software doesn't fit, build the missing piece. We build customer-facing platforms, client portals, operations dashboards, and automated internal systems that replace error-prone manual spreadsheets.

Customer Portals Self-service accounts for quoting, file sharing, onboarding, and project status.
Internal Systems Custom software engineered around your company's exact operational processes.
Live Dashboards Unified data visualization for pipeline, job management, and operational KPIs.
Modern APIs & Sync Connecting your custom tools directly into Stripe, CRMs, and accounting software.
Accounting dashboard with cash flow, invoices and management controls
ILLUSTRATIVE INTERFACE ↗
STARTUPS
Turn the plan into a product —
and the product into a business.

We partner with funded founders who have commercial conviction, capital, and a clear market opportunity. We work with you to determine what needs to be built, what should come first, and how the platform supports your commercial model.

Product Definition Cutting away non-essential noise to establish a tight, commercially focused MVP.
UX & Prototype Clickable user experiences to validate workflows with customers and investors early.
Production MVP Build Robust, scalable software engineered to handle real users and technical due-diligence.
Launch & Growth Onboarding funnels, telemetry, and continuous product iteration post-launch.
Startup launch plan showing a Gantt chart and product workflow
ILLUSTRATIVE INTERFACE ↗
OUR WORK

SOME COOL STUFF WE'VE BUILT.

CASE 01 Product Strategy · UX · Web App · Data

Health Intelligence Platform

A sophisticated digital health application turning complex biomarker data into understandable scores, health risks, predictive trends, and personalised insights.

THE CHALLENGE

Bring multiple health inputs together without overwhelming the user with raw data.

WHAT WE BUILT

A bespoke web application featuring visual risk scores, modular health dashboards, and individualized protocol pathways.

WHY

The value is not in displaying more numbers. It is in helping someone understand what those numbers mean and what to do next.

THE RESULT

A working product framework that turns complex health information into a clearer, more usable member experience.

Illustrative photograph: person reviewing a health app on a smartphone
PROJECT EXAMPLES AVAILABLE ON REQUEST
CASE 02 Strategy · Assessment · Learning · Personalisation

Wellbeing Platform

A digital learning platform that assesses individual users and creates personalised wellbeing and learning pathways rather than forcing everyone through the same generic programme.

THE CHALLENGE

A fixed programme treats every user the same, even when their pressures, strengths and priorities are completely different.

WHAT WE BUILT

An intelligent assessment engine that evaluates diagnostic answers and dynamically compiles a bespoke modular syllabus for each user.

WHY

Personalisation makes the programme feel relevant from the first session instead of asking the user to find the useful bits themselves.

THE RESULT

A product structure connecting assessment, personalised pathways, progress and ongoing review in one experience.

Illustrative photograph: two people exploring a personalised wellbeing app together
PROJECT EXAMPLES AVAILABLE ON REQUEST
CASE 03 Ecommerce · WooCommerce · Product Data · UX

B2B Commerce

A large technical catalogue with over 20,000 product lines requiring major restructuring of product data, categories, attributes, filtering, and navigation around how customers actually choose.

THE CHALLENGE

Lots of products, overlapping attributes and inconsistent legacy data made finding the right item harder than it needed to be.

WHAT WE BUILT

A restructured WooCommerce architecture with faceted attributes, instant filtering by specification, and a streamlined trade checkout.

WHY

When customers can narrow a catalogue in the same way they think about the purchase, choice becomes easier.

THE RESULT

A clearer ecommerce framework built to support discovery, comparison and confident product selection.

Illustrative photograph: procurement professional browsing an online product catalogue
PROJECT EXAMPLES AVAILABLE ON REQUEST
CASE 04 Commercial Strategy · Website · Conversion

Service Lead Generation

A high-value B2B service website rebuilt around explaining the proposition clearly and creating an active, compelling path from first visit to qualified enquiry.

THE CHALLENGE

A respectable-looking site can still leave a prospect unsure why to choose the business or what to do next.

WHAT WE BUILT

A completely overhauled value proposition in plain English, backed by structured proof points and an interactive diagnostic intake questionnaire.

WHY

Good prospects need to recognise their problem, understand the value and feel confident enough to take the next step.

THE RESULT

A website framework designed around creating qualified conversations rather than simply presenting company information.

Illustrative photograph: site manager booking a specialist service on a tablet
PROJECT EXAMPLES AVAILABLE ON REQUEST
Modern Tools · Experienced Thinking

AI HAS CHANGED THE GAME.
THE FUNDAMENTALS STILL APPLY.

Modern tools make us more efficient. Clear commercial thinking makes the work effective.

We use AI to support experience, not replace it. Hard-won judgement and a proper understanding of your business shape the proposition, the customer journey and the systems behind them — so what we build delivers a useful outcome.

EXPERIENCE + MODERN TOOLS
= BETTER USE OF YOUR BUDGET
Rapid Prototyping See and interact with working concepts in days rather than waiting weeks for static wireframes.
More Exploration Explore multiple architectural and UX pathways before locking in development choices.
Bespoke Functionality Build tailored software and integrations that were once restricted to enterprise budgets.
Commercial Judgement Experienced human direction to ensure what gets built solves your actual commercial problem.
The point: use the new tools to do more of the useful work — without handing the important decisions over to them.
Chris Bradshaw, Founder of Dub Digital
Founder-Led Direction

20+ YEARS IN DIGITAL.
STILL AT THE FOREFRONT.

“However marketing and technology change, success still depends on getting the commercial thinking right — and building your business systems properly.”

I’m Chris Bradshaw. I’ve worked in digital for more than 20 years. Over that time, platforms, languages, and trends have changed repeatedly. The basic commercial questions have not: What are you selling? Who needs it? Why should they choose you? What needs to happen next?

Dub Digital gives you direct access to that experience, then brings in the development, design, marketing and specialist capability the job actually needs. You don't need a large agency hierarchy between the business problem and the people solving it.

The aim is simple: experienced thinking stays close to the project, while the delivery team is shaped around what actually needs to be done.

20+ Yrs COMMERCIAL EXPERIENCE
Right-sized PROJECT SCOPE
Direct Access SENIOR THINKING STAYS CLOSE
Post-Launch Partnership

BUILDING IT IS ONLY
THE BEGINNING.

Once the right digital platform exists, the next job is getting the right people to it and turning that attention into business.

01. ATTRACT

ATTRACT

Reaching decision-makers when they have active intent to buy.

  • Campaign strategy & planning
  • Direct-response paid advertising
  • Compelling campaign creative & copy
  • High-intent organic search authority
02. CONVERT

CONVERT

Creating focused experiences that turn visitors into qualified enquiries.

  • Dedicated campaign landing pages
  • A/B testing & conversion optimization
  • Multi-step qualification diagnostics
  • CRM & sales pipeline automation
03. GROW

GROW

Compounding customer acquisition and improving performance over time.

  • Commercial analytics & tracking
  • Ongoing platform feature releases
  • Continuous testing & refinement
  • Retained strategic reviews

Ongoing Growth Retainers

Ongoing retained partnerships typically begin around £2,000/month. Dedicated focus on commercial outcomes rather than isolated social media posts.

Discuss A Growth Retainer ↗
FREE DIGITAL ROADMAP

GOT A PROJECT IN MIND?
CHALLENGE US.

Tell us what you're trying to achieve. We'll look at where you are now, what you actually need and the route we'd take to get there. No discovery call required — answer a few questions and we'll outline our recommended approach, priorities, digital stack and likely investment.

STEP 01 / 08
Stage 01 · Objective

What are you trying to achieve?

What commercial outcome will move your business forward most?

Generate More Qualified Enquiries Turn website visitors into reliable, high-value commercial leads
✓
Scale Ecommerce Revenue Restructure product catalogue, filtering, and checkout conversion
✓
Build Bespoke Software / Client Portal Create dedicated tools, portals, or operational workflow software
✓
Launch A Funded Startup Product Turn a funded commercial concept into an MVP ready for market
✓
Stage 02 · Business Context

What kind of business or project is this?

Help us understand the commercial model.

Established B2B or Service Business High-ticket services, consultancy, commercial trade, or professional firms
✓
Ecommerce & Retail Brand Selling products online to consumer or trade markets
✓
Funded Startup / Scaleup Founders with committed capital launching a digital product
✓
Operational SME Looking to streamline workflows, client communication, or operations
✓
Stage 03 · Where Are You Now?

What is your current digital position?

Where is the business starting from?

Have an existing website that needs replacing Current site looks dated or has ceased to deliver commercial results
✓
Website looks okay, but produces few leads Visually acceptable, but lacks clear proposition and conversion path
✓
Rely heavily on word-of-mouth & referrals Need digital to become another dependable source of customer acquisition
✓
Starting a new venture or new commercial platform Clean slate; need the right strategy and build from day one
✓
Stage 04 · The Bottleneck

What is currently getting in the way?

What is stopping the business achieving this outcome right now?

Unclear proposition & customer journey Customers don't quickly understand what we offer or why to choose us
✓
Outgrown existing technology or past agency Past suppliers were disappointing or the platform is too restrictive
✓
Manual administrative friction Too many disconnected tools, spreadsheets, and manual steps
✓
Lack of experienced digital leadership Need a senior partner who understands the commercial picture
✓
Stage 05 · Existing Technology

What digital assets or systems already exist?

What platform or technology are you currently using?

WordPress or Standard CMS Looking to rebuild properly or migrate to a modern stack
✓
Shopify or WooCommerce Store Existing ecommerce catalogue needing restructuring or scaling
✓
Spreadsheets & Disconnected Tools Need a unified bespoke portal or web application
✓
Clean Slate / New Project Building from the ground up without legacy debt
✓
Stage 06 · Commercial Scope

What level of investment are you considering?

An indicative range helps us recommend a sensible scope.

Up to £3,000
✓
£3,000 – £5,000
✓
£5,000 – £10,000
✓
£10,000+
✓
Stage 07 · Target Launch

When do you want to start?

What is your target timeline for this project?

Immediately (Next 30–60 Days) High priority; ready to begin discovery and build straight away
✓
Next Quarter (60–90 Days) Aligning with commercial calendar or new financial period
✓
Flexible / Strategy First Want to establish the right strategy before fixing launch dates
✓
Coordinating With Investment Milestone Aligning development with fundraising or commercial rollout
✓
Final Stage · Contact & Context

Where should we send your strategy blueprint?

No automated reports. Chris Bradshaw and senior staff personally review your answers.

FREE WEBSITE DEMO

SEE WHAT YOUR WEBSITE
COULD BE.

If your current website is dated, unclear or simply isn't generating enough business, show us what you've got. We'll demonstrate how we'd approach it before you commit to rebuilding it.

YOUR WEBSITE NOW
HOW WE'D APPROACH IT
⌘Clearer proposition
◎Better customer journey
↗Built to generate enquiries

No commitment. See our thinking before you decide.

Straight-Talking Answers

COMMON
QUESTIONS.

Direct, honest answers about our pricing, capability, process, and approach before we talk.

Every project is scoped around what actually needs to be built. Websites, ecommerce platforms, applications and startup products can vary significantly in scale, so we provide a clear investment breakdown once we understand the requirement.

No. We build custom websites, but we also engineer bespoke ecommerce stores (primarily Shopify and WooCommerce), web applications, customer portals, internal business software, and startup MVPs. We also deliver ongoing digital growth programmes including advertising, landing pages, and conversion optimisation.

Yes, where it makes commercial sense. If your current WordPress, Shopify, or custom setup is sound and simply needs restructuring, better conversion pathways, or technical improvements, we can build on it. If legacy technical debt is actively holding your business back, we'll explain honestly why a clean rebuild is a better use of your budget.

Yes — specifically with serious, funded founders who have commercial conviction, capital in place, and a clear product concept. We help take your concept through strategy, product scoping, UX prototyping, production MVP development, and launch.

Yes — alongside human developers and established software. We’re platform agnostic: the right solution might be a SaaS platform, open-source software, hand-written code, AI-assisted development, or a combination. We choose around your business needs, then apply experienced human judgement to the design, build and testing.

A focused, substantial website rebuild typically takes 4 to 8 weeks from discovery to launch. Bespoke web applications, complex ecommerce stores, and production MVPs generally range from 8 to 14 weeks depending on the scope of integrations. We establish clear milestone dates before kickoff.

Launch is only step one. For clients who want digital to become a reliable growth engine, we provide ongoing retained partnerships (typically starting around £2,000/month) covering advertising campaigns, high-converting landing pages, continuous testing, and ongoing platform development.

A consultative review of your project. You answer a few useful questions about your business, objectives, and obstacles. Chris Bradshaw and our senior team review your answers and provide a practical starting plan: your commercial opportunity, likely obstacles, what we'd prioritise, recommended approach, and indicative investment. No obligation, no generic AI templates.

For suitable website projects (typically £5k+ scope), we'll build a live demonstration of how we would rethink part of your customer journey, proposition, and interface before you commit to the full project. It allows you to test our thinking and visual capability before signing a contract.

No Heavy Pitch · Direct Commercial Perspective

READY TO BUILD
SOMETHING THAT WORKS?

Tell us what you're trying to achieve. We'll consider your business objective, current position, target audience, what's getting in the way, what should actually be built, what we'd prioritise, and the indicative investment.

Get My Free Digital Roadmap ↗ Meet Chris Bradshaw ↓
No obligation. No generic automated reports. Just experienced commercial advice.
GOT A COMMERCIAL CHALLENGE? Get Free Digital Roadmap ↗

Meet Chris Bradshaw

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